Enhance Your Business Marketing with These Top 5 Video Types
When clients first call us here at Fili Creative many of them say, “We need video in our marketing.” If you think your business needs to incorporate video to enhance your business marketing, you’re probably right. However, just knowing you need video isn’t enough. You must to determine what kind of video will best serve your business.
The list of video types below should help you distill more abstract ideas into a concrete plan for a video. With this plan, you can approach your internal creative staff or a professional video company like Fili Creative with a clear idea of what video type will be of greatest benefit to your business marketing strategy. Here are the top five video types that can elevate your business marketing:
- Brand Video
A Brand Video introduces your organization to the world, telling people why you exist and what you can do for them. Brand Videos often feature interviews with a key leader or leaders in the organization overlayed with footage of the organization’s employees, products, buildings etc. Brand Videos are usually 3-5 minutes long and are a great addition to a website homepage.
- Testimonial Video
Testimonial Videos leverage the power of social proof by featuring satisfied customers or clients sharing their positive experiences with your product or service. Interviews with these people form the foundation of the Testimonial Video. This footage can then be overlayed with shots of the product or service the person is describing.
- Product Video
To market your business, you need to interest people in your products or services. The Product Video showcases what you have to offer. Carefully planned and lit, these shots are designed to be cinematic and beautiful. A Product Video pairs exciting visuals with a voice over answering customer’s questions, explaining how the product or service works, and how they can access it.
- Hype Video
A Hype Video draws attention to a specific movement or event in your organization and is a great way to enhance your business marketing. A Hype Video could build up to a product release, a fundraising event, or the ribbon cutting for a new building. This video style features a voice over and exciting visuals cut to upbeat music. The Hype Video is less focused on information and more geared to generate audience excitement and investment.
- Recruitment Video
Targeting potential employees, the Recruitment Video showcases your company values, culture, and career opportunities. A Recruitment Video can be driven by interviews with organizational leaders and employees, or it can feature a voice over paired with video footage that supports the auditory message.
Knowing about these five video types, you can now choose which one will best enhance your business marketing.