1 Day, 30 second product advertisement challenge!

Last week the Fili team decided to challenge ourselves with a in-house promotional-video making contest. We divided into two teams. Tim and Amber were one team and Devin and I (Alicia, the summer intern) were the other.

Each team was challenged to make a 30 second product advertisement in one eight-hour work day. We decided to make our videos on Thursday, but not choose our products until 4:00 on Wednesday afternoon, so we wouldn’t have time to overthink.

To those who haven’t experienced video production, eight hours might seem like a ridiculously large amount of time to produce an ad that is only 30 seconds. However, producing a video has many steps that must be executed precisely to yield a good result.

The first step is generating a concept, what you want to say about your product. Devin and I chose to make our ad for sticky notes. The concept we decided to convey was that if you have a lot of information to organize, sticky notes can help you see the big picture.

We chose to convey our concept by showing an author struggling to organize all the information for her book. She used sticky notes to write individual ideas and stuck them on the wall by her desk. By the end of the ad, the sticky notes formed a geometric design, like a mosaic, on the wall, symbolizing that the author could now see the full picture and the pattern in her ideas.

With our plan we had developed Wednesday in place, by Thursday morning Devin and I were almost ready to move on to the execution stage, but first we had a quick meeting to storyboard, or making drawings of the shots we wanted, so we would be sure not to miss anything.

Then, Devin prepared cameras and lighting while I made a diagram (shown below) of the sticky note mosaic, which would be a five foot by five foot square. We shot all the footage we needed with the desk, and then made the mosaic using 400 sticky notes.

After lunch we rearranged our lighting for the mosaic side of the room and took the shot we needed of it. Then it was on to putting the equipment away, finding music, cutting the video together, and creating a graphic for the sticky note company we invented for the sake of our advertisement, Stick E’m Up.

We managed to finish by 4:45, so in the end, our 30 second add took about eight hours to produce from concept to final cut. Tim and Amber experienced a few unavoidable interruptions that cut their day short on Thursday, so they finished their video on Friday morning.

In the end, we both finished our videos within the eight-hour time slot and produced visually interesting commercials. We learned that working within tight time constraints can be stressful, especially if one must break the time into several sections instead of working continuously. However, as we gain experience and are able to set up, tear down, edit and design more quickly, we should easily be able to produce promotional videos like this in a day.

Telling stories that matter

When people ask us what we do at Fili Creative, I usually give some sort of garbled response using the phrases: media production, make videos, marketing, etc. If someone presses further, I start with our mission statement and how it directs us.

“Fighting for the good in the world…”

What is the good we are fighting for? Put simply, we believe in working with organizations that use their resources in a way that helps people by providing products or services that fulfill needs.

“…by telling stories that matter.”

To us, media production is a means to an end. Our equipment, while fun to play with, is just one part of the toolbelt that enables us to effectively help people. We create videos that communicate meaningful information for our clients to their customers and stakeholders.

While each client and project is different, we often use a common production style. We shoot an interview, or series of interviews, that captures the main objective of the client. For instance, we might shoot a testimonial in which a pleased customer shares the features of a given product that they have found useful.

Our specialty (and passion), is to take the interview footage and mold it into something that doesn’t just appeal to the viewers brains but also their hearts. To achieve that standard, we make use of an extensive library of licensed music, b-roll captured within the organization, tasteful titles and graphics, and extensive time spent trying to pull the best moments of the interview footage.

Along with the obvious focus on cinematography, so much goes into a meaningful video. We strive to take the technical problems off the hands of our customers and work alongside them to tell important stories.

The New Nursing Education Center

We are super excited to see this project go live!

As KWU alumni, it is also equally exciting to see our alma mater expanding and thriving. The Nursing Education Center builds upon an amazing relationship with Salina Regional Health Center and helps to bring top quality nurses to our region!

If you would like to see our work/ the dedication and building tour of the newest addition on Kansas Wesleyan University’s campus, tune in tomorrow at 3:30 p.m!
We can’t wait!

Watch here: portal.stretchinternet.com/kwu.