How Much Should Producing a 5 Minute Video Cost?
Understanding Video Production Pricing
Are you considering video marketing for your business, but you’re uncertain about the costs involved? The cost of video varies widely depending on how complicated the project is.
For example, a video that requires four shoot locations spread over hundreds of miles will be much more expensive than a video that only requires one location. The cost of a heavily produced 30-second commercial can easily cost more than a simpler 5-minute video. In this guide, we’ll explain the factors that influence the cost of a 5-minute video in the video production industry.
For example, let’s say your company wants to create a 5-minute Brand Video, which introduces your company’s identity, mission, and goals. Fili Creative produces Brand Videos regularly. They are a powerful tool on a website homepage and give your audience something dynamic to connect with as soon as they visit your site.
A Brand Video typically features interviews with the company CEO and employees filmed in Fili Creative’s in-house production studio. Our production team then travels to your company’s location with a camera operator, producer, and drone pilot. There we might spend about five hours shooting supplementary footage, also known as b-roll.
At this point, it looks like you’re paying three people for a day and a half worth of work. That alone increases costs, but there is so much more that goes into producing a good video than just filming.
Pre-Production
Good pre-production is a vital part of the video creation process. Pre-production includes:
- Initial meetings with our business development manager to understand your vision.
- Creation of project documents, such as shot lists, storyboards, schedules, interview questions, and more.
- Internal and external creative meetings to make sure your video fits your company.
Hours of thought and preparation go into each project before we ever touch a camera.
The day before the shoot, the Fili Production Team prepares all necessary equipment and meets to make sure everyone understands the shoot and their role in it.
Post-Production
After the shoot days are complete, the Brand Video is still only halfway to completion. In Post-Production, we transcribe, cut down, and rearrange interviews to form the backbone of the video’s message. From there, an editor color grades the footage, adds music, and incorporates graphics. After several rounds of careful adjustment, the Brand Video is finally ready for client approval.
So how much should a 5-minute video cost? It depends on the video’s complexity and the expertise of the production team involved. Take the time to request quotes, compare offerings, and make informed decisions that align with your budget and objectives.
While it’s true that good commercial video production comes with a price, that price represents value. By partnering with a reputable video production company that understands your needs and delivers a clear plan for execution, you can be sure your investment will yield tangible results.
As you venture into the world of video marketing, understanding the factors that influence pricing is crucial. By prioritizing quality and selecting the right partners for your video production needs, you can create compelling content that resonates with your audience and drives meaningful results for your business. Ready to bring your vision to life? Get in touch with Fili Creative today to discuss your next video project!