FOLLOW ALONG WITH FILI

Yes, we dropped a pumpkin from ten feet up and filled the studio with smoke, but not without good reason. The FILI Creative office at 123 Indiana Ave, Salina, Kansas features a production studio where we record client interviews. This studio is soundproofed and has all our lighting equipment readily available. This way we can make sure every interviewee looks and sounds their best. Sometimes we like to see what cool things we can create when we combine top notch gear and imagination. Also, we all like a good excuse to get out the smoke machine! This year for spooky…

The FILI CREATIVE production team created a 16-hour film making challenge. The intention is to grow into a quarterly event with multiple teams. This first round was to test the format with the FILI production team, Devin Frederking, Alicia DeHaan and Tim Burns. The project objective was to create an original short film in only two business days becasue limits needed to be included. The team wanted to add some more specifications to the project. They made two lists of elements to draw from. One was a list of film genres, the other was a list of elements. These included…

Creating a video involves several factors that can significantly influence the timeline. At Fili Creative, we consider three main variables when estimating how long it will take to deliver a finished video: 1. Video Complexity and Length While it might seem that longer videos would take more time to produce, the complexity of the video is often the more significant factor. Two things can make videos complex. The first is the production level which includes the number of cameras, lighting requirements, and the overall setup. The second element is the number of people and locations involved. A large number of…

Your podcast’s name is a critical piece of branding. With a medium that is based primarily on words, names become more important. Podcast names are varied. Some inform listener’s about the podcast’s content. Others don’t mean anything to the uninitiated. All successful names need to be recruiters, words that go out into the world and attract listeners. Key Considerations for Naming Your Podcast Ensure Your Podcast Name is Unique Before settling on a name, research existing podcasts to make sure yours stands out. Search major podcast platforms like Apple Podcasts, Spotify, and Google Podcasts to check for duplicates. If someone…

Podcasting has become a powerful tool for businesses looking to expand their reach and build deeper connections with their audience. If you are thinking about adding a podcast to your marketing strategy, you have come to the right place. At FILI Creative, we provide a fully equipped podcast studio to help you launch your first episode. Before diving in, you should ensure you have the five key elements needed for a successful podcast. 1. Know Your Organization Before you start a podcast—or create any media—you need to know your brand identity and business goals. Make sure you can clearly state…

“Free marketing plan! The ultimate digital marketing plan! Create a content marketing plan in 15 minutes!” If you’ve spent any time in the marketing world—or if your LinkedIn feed is flooded with these so-called “free tools”—you’ve probably been tempted to dive in. And why not? It’s FREE. But as the old saying goes, just because it’s free doesn’t mean it’s good—or that it’s the right fit for your brand. A Real Marketing Strategy Isn’t Just a Template A true marketing strategy isn’t a one-size-fits-all checklist. It’s not just about posting content or running ads—it’s a thought process. It’s about shaping…