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Creating a video involves several factors that can significantly influence the timeline. At Fili Creative, we consider three main variables when estimating how long it will take to deliver a finished video: 1. Video Complexity and Length While it might seem that longer videos would take more time to produce, the complexity of the video is often the more significant factor. Two things can make videos complex. The first is the production level which includes the number of cameras, lighting requirements, and the overall setup. The second element is the number of people and locations involved. A large number of…

Your podcast’s name is a critical piece of branding. With a medium that is based primarily on words, names become more important. Podcast names are varied. Some inform listener’s about the podcast’s content. Others don’t mean anything to the uninitiated. All successful names need to be recruiters, words that go out into the world and attract listeners. Key Considerations for Naming Your Podcast Ensure Your Podcast Name is Unique Before settling on a name, research existing podcasts to make sure yours stands out. Search major podcast platforms like Apple Podcasts, Spotify, and Google Podcasts to check for duplicates. If someone…

Podcasting has become a powerful tool for businesses looking to expand their reach and build deeper connections with their audience. If you are thinking about adding a podcast to your marketing strategy, you have come to the right place. At FILI Creative, we provide a fully equipped podcast studio to help you launch your first episode. Before diving in, you should ensure you have the five key elements needed for a successful podcast. 1. Know Your Organization Before you start a podcast—or create any media—you need to know your brand identity and business goals. Make sure you can clearly state…

“Free marketing plan! The ultimate digital marketing plan! Create a content marketing plan in 15 minutes!” If you’ve spent any time in the marketing world—or if your LinkedIn feed is flooded with these so-called “free tools”—you’ve probably been tempted to dive in. And why not? It’s FREE. But as the old saying goes, just because it’s free doesn’t mean it’s good—or that it’s the right fit for your brand. A Real Marketing Strategy Isn’t Just a Template A true marketing strategy isn’t a one-size-fits-all checklist. It’s not just about posting content or running ads—it’s a thought process. It’s about shaping…

When my marketing professor told me there was an internship opportunity that was “perfect for me”, I was terrified. I’d only heard about internships in the movies: The overworked, highly-caffeinated college kid who does admin work and goes on coffee runs for the employees, all for free. That’s as far as my knowledge on internships went. However, as I learned more and started my very own internship, all of the doubts in my head started to vanish. I found that internships are more than just dirty work and free labor. During my time at FILI, I have been entrusted with…

In celebration of its fifth anniversary, Fili Creative will be unveiling the short film “Unboxed” at its upcoming networking and lunch event on Friday, September 13.  “Unboxed” began as an idea created by Tim Burns, Fili Creative’s production assistant. When summer interns, Seth and Isaac Garrettson, came on board from May to July of 2024, their skills were perfectly suited to bringing the project to life. “I had the idea for “Unboxed” a few years ago and getting a chance to make it was an absolute joy,” said Burns. “At its core, “Unboxed” is really about facing the loss of…