FOLLOW ALONG WITH FILI

When my marketing professor told me there was an internship opportunity that was “perfect for me”, I was terrified. I’d only heard about internships in the movies: The overworked, highly-caffeinated college kid who does admin work and goes on coffee runs for the employees, all for free. That’s as far as my knowledge on internships went. However, as I learned more and started my very own internship, all of the doubts in my head started to vanish. I found that internships are more than just dirty work and free labor. During my time at FILI, I have been entrusted with…

In celebration of its fifth anniversary, Fili Creative will be unveiling the short film “Unboxed” at its upcoming networking and lunch event on Friday, September 13.  “Unboxed” began as an idea created by Tim Burns, Fili Creative’s production assistant. When summer interns, Seth and Isaac Garrettson, came on board from May to July of 2024, their skills were perfectly suited to bringing the project to life. “I had the idea for “Unboxed” a few years ago and getting a chance to make it was an absolute joy,” said Burns. “At its core, “Unboxed” is really about facing the loss of…

Understanding Video Production Pricing Are you considering video marketing for your business, but you’re uncertain about the costs involved? The cost of video varies widely depending on how complicated the project is. For example, a video that requires four shoot locations spread over hundreds of miles will be much more expensive than a video that only requires one location. The cost of a heavily produced 30-second commercial can easily cost more than a simpler 5-minute video. In this guide, we’ll explain the factors that influence the cost of a 5-minute video in the video production industry. For example, let’s say…

Search Engine Optimization (SEO) is the cornerstone of digital marketing and ensures your website ranks high in search engine results. With billions of searches conducted every day, appearing on the first page of search results is essential for brand visibility and traffic generation. At Fili Creative, we encourage our clients to incorporate video into their websites because search engines prioritize video content. Websites with video are 53 times more likely to rank on the first page of Google. By incorporating videos into your website and social media channels, you can enhance your online visibility and attract more organic traffic. There…

If you’ve never been interviewed for the camera before, stepping in front of the lens can be intimidating. However, there are several steps you can take to be prepared for your on-camera interview. Many of the videos we produce at Fili Creative are interview-driven, meaning interviews are the main source of information in the video. We conduct interviews in our studio space and on location. The following tips will help you understand what the people behind the camera need from you. This will help them use your on-camera interview to create a great edit where you look and sound your…

To maximize fundraising success, it’s crucial to forge emotional connections with your audience. Video interviews can help you make those connections. A slide showing that your organization has helped 10,000 people find jobs is impressive, but numbers are forgettable. This is why Fili Creative’s video production approach is centered on story. Without story, your appeal will be stale.   An interview places an individual in the spotlight. This allows that person to narrate their story and tell how your organization has affected their life. This testimonial style video moves your organization’s message from people’s minds to their hearts, and hearing the…