How Video Interviews Help Your Brand Connect with Customers

In the realm of video production, flexibility is key. Fili Creative’s high quality video interviews can help your brand connect with customers. Our in-house studio, located in Salina, in Central Kansas, boasts a versatile setup centered around a specially designed white wall. This wall is what we call our cyclorama (or cyc for short).

The cyclorama provides a seamless video backdrop that focuses the attention on the interview subject. Equipped with adjustable colored lights, the cyclorama can be tailored to suit various themes and moods. This use of the space ensures our client’s visions come to life.

When Catholic Charities approached us with a unique request for a darker aesthetic, we knew our standard setup wouldn’t be enough. Their narrative called for a moodier ambiance, one that resonated with the emotional depth of their testimonials. Adapting to this challenge, we reversed our entire studio shoot set up. Usually we shoot toward the white cyclorama. For this shoot we turned our backs to the cyc and shot into the dark interior of the studio.

This shift elevated the client’s story, forging a deeper connection with their audience. By immersing viewers in a darker setting, we heightened their focus on the subject matter. Simple strategies like this enhanced the impact of Catholic Charities’ testimonials and fostered a sense of intimacy and authenticity.

In the ever-evolving landscape of visual communication, versatility is key. By embracing innovative approaches to video production, such as our state of the art studio and cyclorama wall, businesses can effectively engage with their ideal clients. We can deliver compelling narratives that resonate on a profound level. Through thoughtful adaptation and creative exploration, we can harness the power of video interviews. This will forge meaningful connections and drive impactful storytelling to help your brand connect with your audience.