How to Name Your Podcast: Purpose and Punch

Your podcast’s name is a critical piece of branding. With a medium that is based primarily on words, names become more important. Podcast names are varied. Some inform listener’s about the podcast’s content. Others don’t mean anything to the uninitiated. All successful names need to be recruiters, words that go out into the world and attract listeners.

• Ensure Your Podcast Name is Unique

Before settling on a name, research existing podcasts to make sure yours stands out. Search major podcast platforms like Apple Podcasts, Spotify, and Google Podcasts to check for duplicates. If someone has already created your idea you have two choices: do it markedly better than they are or find a new idea.

• Optimize for SEO

When naming your podcast, think about SEO. Don’t include unusual spellings or make the name extremely long. You want people to be able to easily find your podcast with a Google search.

• Check Social Media and Domain Availability

Secure your podcast name across social media platforms and as a domain name if you plan to build a website. This ensures brand consistency and prevents confusion among listeners.

• Intriguing Titles

Some podcasts use names that grab attention such as “Rotten Mango” or “The Basement Yard,” but don’t tell listeners much about what their focus might be. This can work if you’re not relying on people finding your podcast via internet search engine.

• Host-Centric Titles

Many podcasts are named after their hosts, but this works only if you already have a significant following.

• Descriptive Titles

You will probably be the best off with a descriptive podcast title. We used this type of title for FILI Creative’s Ask a Kansan podcast. The title tells the listener what the podcast is about.

• Make it catchy: Names like “Pod Save America” or “Giggly Squad” stick in people’s minds.
• Be specific: Your title should reflect your podcast’s niche. See our previous post “Five Keys to a Successful Podcast” to learn about podcast niches.
• Test your name: Get feedback from others before finalizing it, and be willing to make

Choosing the perfect podcast name is a balance of creativity and strategy. By following these steps, you can create a title that is both memorable and searchable!